“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
Produce/Service
- Goals/Objectives
- What do you solve?
- Why are you better?
- How can I trust you?
Analytics / Tracking
- Server configurations and industry-specific regulatory restrictions
- 1st & 3rd party analytics platforms (server logs, Google Analytics, Behavioral Analytics, etc.)
- Conversion Tracking
- 3rd party pixel implementation
- Online/Offline Data Merges
Customer
- Customer Experience
- Keyword Research
- Online Reputation Management
- Review Generation
- Life Time Value
Competition
- SWOT Analysis
- PESTAL Analysis
- Search Engine Marketing Analysis
- Digital Advertising
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