“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu



  • Goals/Objectives
  • What do you solve?
  • Why are you better?
  • How can I trust you?

Analytics / Tracking

  • Server configurations and industry-specific regulatory¬†restrictions
  • 1st & 3rd party analytics platforms (server logs, Google Analytics, Behavioral Analytics, etc.)
  • Conversion Tracking
  • 3rd party pixel implementation
  • Online/Offline Data Merges


  • Customer Experience
  • Keyword Research
  • Online Reputation Management
  • Review Generation
  • Life Time Value


  • SWOT Analysis
  • PESTAL Analysis
  • Search Engine Marketing Analysis
  • Digital Advertising