“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu Produce/Service Goals/Objectives What do you solve? Why are you better? How can I trust you? Analytics / Tracking Server configurations and industry-specific regulatory restrictions 1st & 3rd party analytics platforms (server logs, Google Analytics, Behavioral Analytics, etc.)...
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Years ago mobile search traffic surpassed desktop, those who were able to quickly adapt to the new emerging mobile web technologies capitalized immensely.
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