Riding the Guochao (国潮), how Chinese nationalism influences consumption and how foreign brands can navigate cultural confidence
![Gucci becomes latest brand under fire in China for using model that fits West's Asian stereotypes - Global Times Gucci becomes latest brand under fire in China for using model that fits West's Asian stereotypes - Global Times](https://www.globaltimes.cn/Portals/0/attachment/2021/2021-12-29/0ecc2a08-16ed-4574-86fa-9abc38b6fb79.jpeg)
Gucci becomes latest brand under fire in China for using model that fits West's Asian stereotypes - Global Times
![Gucci strikes gold in China with 'Moonlight clans' who want to spend all they earn | South China Morning Post Gucci strikes gold in China with 'Moonlight clans' who want to spend all they earn | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/images/methode/2018/05/31/01af484c-64ad-11e8-82ea-2acc56ad2bf7_1280x720_172321.jpg?itok=FiH1zr1_)
Gucci strikes gold in China with 'Moonlight clans' who want to spend all they earn | South China Morning Post
![China's influence on fashion: At the top of the game both creatively and commercially | The Independent | The Independent China's influence on fashion: At the top of the game both creatively and commercially | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/05/03/18/fashion-mainpic.jpg?quality=75&width=982&height=726&auto=webp)